SYNOPSIS / ALL ABOUT US

The Devil Wears... What?
Everyone knows the devil wears Prada. Here, it’s likely that you’ll see anything BUT ‘cause yours truly is not quite the name-dropping fashionista. Therefore, as open-ended as thedevilwears suggests: Expect a variety of styles—an eclectic mix that I hope satisfies (at least one of) the whims and fancies of the never-decisive female.

For starters, you'll see some bohemian influence, a rock&biker chick thing going on, cruise and resort styles, casual basics perfect for slothball types (like me), smart structured pieces for presentations/work, and girlish frocks for feel-good days. Nothing that I wouldn't imagine myself wearing; I'm opinionated like that. Nevertheless, I'm very open to ideas and requests from customers so, please, do keep them coming !


Our self-manufactured label, LOVE-CHAR
1. We couldn’t find what we liked on the streets.
2. We found the above but it was waaay out of the league of our impoverished purses.
3. We liked the above (above the above) better in another material/ more tapered/ two shades lighter etc.

& SO WE PRESENT TO YOU: LOVE-CHAR !

Am extremely excited to be able to experience this tedious yet fulfilling process of sourcing designs and fabrics to finally produce a LOVE-CHAR production. The label is indeed the culmination of all my love ♥


It is not a blogshop for no reason; you should get to READ a blog & SHOP a store !
Which is why you'll see PLENTY of text here. I don't just see this as a virtual shopping platform, but also as a place to connect with others through sharing my thoughts. Each episode is thus very much influenced by my favourites—film (& music ! books ! theatre ! people !), so look out for these things that inspire me in these episodes filled with buckets of fun and love !

In time, I hope that thedevilwears will represent to you, as it does to me, a friend who also sells to you quality, reasonably-priced apparel with prompt, personalised service worthy of your every cent.

What can I say, an exciting experience awaits us both, and I thank you for joining us on this journey (:

♥ Char